To run the reports selectively, you can configure it to include only the reports that you prefer. Use "mvn site:site" to generate the selected reports.
<project>
...
<reporting>
<plugins>
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-project-info-reports-plugin</artifactId>
<version>2.7</version>
<reportSets>
<reportSet>
<reports>
<report>dependencies</report>
<report>project-team</report>
<report>mailing-list</report>
<report>cim</report>
<report>issue-tracking</report>
<report>license</report>
<report>scm</report>
</reports>
</reportSet>
</reportSets>
</plugin>
...
</plugins>
</reporting>
...
</project>