I don't work a lot with unicode (especially in my usernames), but it looks like you are correct that your username is throwing things off. The first exception is trying to format an ascii string with a path that includes your non-ascii username and it throws an exception. You can get the same result by doing the following in an interpreter:
print "%s" % (u"Users\Владислав",)
I did a little googling and think you might get some help from this question/answer: Trouble with pip install selenium
The main point being that your OS or terminal might be set to 'ascii' as the default encoding. The solution may involve editing your Windows registry so be careful. As another note, you can check your default encoding in python by doing:
import sys
sys.getdefaultencoding()
Edit
I'm not on my Windows machine right now so I'm not sure where this should be set, but one of the referenced answers said:
It looked like a locale issue on my OS. Had to overwrite the global LANG environment variable to LANG="en_US.UTF-8".