Sending SMS without showing Company name instead of Senders Number at the receiver

Question

How can i send SMS to the customers from my company name? that means instead of showing sender phone number at receiver as bellow.

Sender:+91XXXXXXXXXX Message: HI Friends

Some what like..

Sender:TM-ComName Message: HI Friends

Do I have to subscribe for this? Any where.. I would like to send SMS for new registration confirmation from my website