How about define a function that generate a dictionary?
>>> def make_msg_dict(part):
... return {
... 'error': ' Please insert a valid (%s) name' % part,
... 'required': ' Please insert your (%s) name' % part,
... }
...
>>> d1 = make_msg_dict('first')
>>> d2 = make_msg_dict('last')
>>> d1
{'required': ' Please insert your (first) name',
'error': ' Please insert a valid (first) name'}
>>> d2
{'required': ' Please insert your (last) name',
'error': ' Please insert a valid (last) name'}