To get the ads shown you have to add your device like the test one, for example:
AdRequest adRequest = new AdRequest.Builder()
.addTestDevice(AdRequest.DEVICE_ID_EMULATOR) // Emulator
.addTestDevice("AC98C820A50B4AD8A2106EDE96FB87D4") // your phone code
.build();
I'd like to remark that you have to find your phone code in logcat window. That would be working even if your are working without .apk, also don't forget that for different devices you will have to add different phone codes.