"Cluster-friendly" means that the database can easily be distributed on lots of machines.
When a relational database reaches its capacity, you can usually just buy a larger server. Distributing the load of one database on multiple servers is possible with some relational databases, but it usually doesn't scale linearly.
Many NoSQL databases, however, are designed with scalability in mind. When one machine becomes too slow, you can usually add more machines to the cluster with minimal effort to improve performance.