This should be a start. It specifies a bunch of files to include in a release, copies them to a directory and zips them. For the zip part I used MSBuild Extension Pack since I have it installed anyway, but you could just as well use a prtable version of 7z or so and incoke it with the Exec task.
<?xml version="1.0" encoding="utf-8"?>
<Project ToolsVersion="4.0" xmlns="http://schemas.microsoft.com/developer/msbuild/2003" >
<Import Project="$(MSBuildExtensionsPath)\ExtensionPack\4.0\MSBuild.ExtensionPack.tasks"/>
<!--default values for properties if not passed-->
<PropertyGroup>
<ProjectDir Condition="'$(ProjectDir) == ''">C:\Projects\MyProject</ProjectDir>
<ReleaseDrop Condition="'$(ReleaseDrop) == ''">c:\Projects\MyProject\ReleaseDrop</ReleaseDrop>
</PropertyGroup>
<!--build list of files to copy-->
<ItemGroup>
<SourceFiles Include="$(ProjectDir)\bin\*.exe" Exclude="$(ProjectDir)\bin\*test*.exe"/>
<SourceFiles Include="$(ProjectDir)\bin\*.cshtml" />
</ItemGroup>
<!--copy files-->
<Target Name="CopyFiles">
<MakeDir Directories="$(ReleaseDrop)" />
<Copy SourceFiles="@(SourceFiles)" DestinationFolder="$(ReleaseDrop)" />
</Target>
<!--after files are copied, list them then zip them-->
<Target Name="MakeRelease" DependsOnTargets="CopyFiles">
<ItemGroup>
<ZipFiles Include="$(ReleaseDrop)\*.*"/>
</ItemGroup>
<Zip ZipFileName="$(ReleaseDrop)\release.zip" Files="@(ZipFiles)" WorkingDirectory="$(ReleaseDrop)"/>
</Target>
</Project>
can be invoked like
msbuild <name of project file> /t:MakeRelease /p:ProjectDir=c:\projects