Use \ according to http://msdn.microsoft.com/en-us/library/aa719856(v=vs.71).aspx
<TextBlock Text="{Binding StartTime,StringFormat={}{0:hh:mm U\\hr}}"
Alternatively you can also use a IValueConverter something like
public class MyFormatter : IValueConverter
{
public object Convert(object value, Type tagetType, object parameter, CultureInfo culture)
{
return string.Format("{0:hh:mm}", value)+" Uhr";
}
...
//Just throw NotImplemented for ConvertBack
}