It doesn't look like you have ruby installed / managed via rvm. I would definitely recommend rvm and homebrew on os x. They will save you a lot of headache.
Here is a good link on how to set that up:
http://dean.io/setting-up-a-ruby-on-rails-development-environment-on-mavericks/
https://deanpcmad.com/blog/setting-up-a-ruby-on-rails-development-environment-on-mavericks