The correct answer is in the direction I was going originally. Create a custom field related to a page and then use that in the velocity template. Here is the entire code for the navigation menu where menuTitle
is the name of my custom variable:
<nav class="$nav_css_class" id="navigation">
<h1>
<span>#language("navigation")</span>
</h1>
<ul>
#foreach ($nav_item in $nav_items)
#if ($nav_item.isSelected())
<li class="selected">
#else
<li>
#end
<a title="$nav_item.getLayout().getExpandoBridge().getAttribute("menuTitle")" href="$nav_item.getURL()" $nav_item.getTarget()><span>$nav_item.icon() $nav_item.getName()</span></a>
#if ($nav_item.hasChildren())
<ul class="child-menu">
#foreach ($nav_child in $nav_item.getChildren())
#if ($nav_child.isSelected())
<li class="selected">
#else
<li>
#end
<a title="$nav_child.getLayout().getExpandoBridge().getAttribute("menuTitle")" href="$nav_child.getURL()" $nav_child.getTarget()>$nav_child.getName()</a>
</li>
#end
</ul>
#end
</li>
#end
</ul>
</nav>