Try this one -
DECLARE @XML XML
SELECT @XML = '
<data name="Filter" xml:space="preserve">
<value>Фильтры</value>
</data>'
CREATE TABLE dbo.translations
(
name VARCHAR(100)
, value NVARCHAR(200)
)
INSERT INTO dbo.translations (name, value)
SELECT
name = t.c.value('@name', 'VARCHAR(100)')
, value = t.c.value('./value[1]', 'NVARCHAR(200)')
FROM @XML.nodes('data') t(c)
SELECT *
FROM dbo.translations
Output -
name value
---------- ----------
Filter Фильтры