ATL
in referring to the Active Template Library
in Windows. ATL in Windows is a set of template-based C++ classes that let developers create COM objects (rather like MFC and ActiveX).
10.00
here simply refers to version of ATL being used. Seeing it probably means that the COM object (GEPlugin in this case) has not been created or initialised properly in the browser. The blank screen with the version number in the centre is what the plugin looks like before it loads content.
So, it is not really an error message at all - indeed one could say it is really the failure of an error message to appear that you are seeing.
Anyhow, to answer your question in simple terms it means than the version of ATL that was used to create the plugin was version 10.00.
In practical terms it means that the plugin failed to initialise properly for some reason.