well, ignoreTransformation indeed a proper way to go.
QGraphicsItem::ItemIgnoresTransformations: The item ignores inherited transformations (i.e., its position is still anchored to its parent, but the parent or view rotation, zoom or shear transformations are ignored). This flag is useful for keeping text label items horizontal and unscaled, so they will still be readable if the view is transformed. When set, the item's view geometry and scene geometry will be maintained separately. You must call deviceTransform() to map coordinates and detect collisions in the view. By default, this flag is disabled. This flag was introduced in Qt 4.3.
About stay in the middle, you should move ellipses within scene to proper position, so they have proper scene coordinates, and then you instruct to ignore transformation of the view, so they will ignore any zooming/rotation/etc as mentioned in documentation.