It seems that 'breadcrumbs.views.flatpage' not found for some reason. Let's import it explicitly.
from django.conf.urls import patterns, include, url
from django.conf import settings
from django.conf.urls.static import static
from breadcrumbs.views import flatpage
from django.contrib import admin
admin.autodiscover()
urlpatterns = patterns('',
...
url(r'^services/(?P<url>.*)$', flatpage),
...
)