I am using ddply
and I distinguish 2 cases:
Either you generate a sequence along subjet and you replace by NA where you have qtty is zero
ddply(dat,.(subjet),transform,new.exp=ifelse(qtty==0,NA,seq_along(subjet)))
Or you generate a sequence along qtty different of zero with a jump where you have qtty is zero
ddply(dat,.(subjet),transform,new.exp={
hh <- seq_along(which(qtty !=0))
if(length(which(qtty ==0))>0)
hh <- append(hh,NA,which(qtty==0)-1)
hh
})