It is a popular choice to use a groupId with the hosting site in the name. Search on http://search.maven.org for
- net.sf
- sourceforge
- googlecode
- github
While it is better to use a domain that you really own, using the hosting site in the groupId is a sensible fall-back. You should try to make sure that you choose a name that is not associated with the hosting company itself (e.g. com.google) but with the hosting site (e.g. com.googlecode), so that it is clear you are a project on the site and not a project of the underlying company.