You can just use Databinder.Eval in Code behind.
Me.txtRun.Text = DataBinder.Eval(ObjectOnPage, "PROPERTYNAME")
If you are doing this in the dgData_RowDataBound Gridview Method you can use e.Row.DataItem
Protected Sub dgData_RowDataBound(sender As Object, e As GridViewRowEventArgs) Handles dgData.RowDataBound
If e.Row.RowType = DataControlRowType.DataRow Then
DirectCast(e.Row.FindControl("txtControl"), TextBox).Text = DataBinder.Eval(e.Row.DataItem, "Property")
End If
End Sub
More info can be found in the following link:
DataBinder.Eval Method (Object, String)
I hope this helps.