If you're using Rails time zones, then you would store the identifier associated with that time zone. For example "Eastern Time (US & Canada)". However, I don't recommend that you use Rails time zones, for the reasons outlined in the timezone tag wiki (near the bottom).
Instead, you should probably use the tzinfo gem, which uses standardized time zones from the IANA/Olson data. For example, "America/New_York".
Currency is best stored as three-letter ISO 4217 currency code. For example "USD" or "EUR".