SEO url file name to pretty url [closed]

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If a aged ranked page in Google is something like http://website.com/fun.html and I change it to http://www.website/fun will this affect the rank or previous juice? I ask because we are rebuilding a site for a client that has been around for many years with hundreds of pages with urls like that. Basically its taking of the .html

Also we have a link like http://website.com/books.html I'm assuming if we change it to http://website.com/services/books.html it will completely destroy the SEO, am I right?

Ps the new site is a wordpress.

Answer 1

The direct answer is: Yes. Google looks at fun.html and /fun/ as 2 separate pages. To associate the two pages you will need to add a 301 redirect from fun.html to fun either in your WordPress roots .htaccess file or you can install a plugin to take care of it for you.