Targeted ads in iOS app

Question

How can I put targeted ads in iOS apps? I downloaded an iOS app that has very well targeted ads from DoubleClick.

I'd like to target by keywords that I supply. For example I'd like to specify "fishing", "outdoors" and "camping" and have relevant ads served to my iOS app.

Answer 1

What I did in this situation was that I used (HTML) AdSense. It does seem illogical but there are some good sides to it if You get it right.