autofocus
will apply only for elements initially in the page, not elements loaded with Javascript.
You can force the focus in the Javascript code that you use to render the SimpleModal, add it to the onShow
event:
$('#firstNameUserField').focus();
You didn't include the Javascript used to open the popup in your question, so this is just a general example:
$("#popupEl").modal({onShow: function (dialog) {
$('#firstNameUserField').focus();
}});