First step is to do a "Release" build. When you do a debug build your are linked to the Debug version of the CRT (C Runtime). Windows definitely does not come with the debug CRT (unless your friends install VS2008 also) and you are not allowed to redistribute the Debug CRT version.
Simply doing a release build may be enough. VS 2008 has been around long enough that your friends computers may already have the release version of the CRT.
If this does not work, point your friends to http://www.microsoft.com/en-us/download/details.aspx?id=29 so they can download and install the files they need.
And if that is not enough, you may need to keep track of which service pack of VS 2008 you built with because that may affect which version of the CRT they must download and install.
Anyways, good luck. Hope this helps.