Multi-variate testing with custom form component

Question

I have a custom form component that captures lead information and then gives the visitor a download. I have set up an A/B test on the form with different fields and layout to determine which form is the most effective at capturing leads. Basically our A case is the full form and the B case has only the required fields.

Until now both our A and B cases have a score of 0. How do I measure success for a case of the multivariate test? I imagine I need to trigger something in the code-behind that indicates a success or complete state but I don't have anything to go on. What am I missing either in the Page Editor/CMS side or on the code side? Or is this even possible?

Sitecore CMS 6.5.0 and DMS 2.0.0 rev.111230 (6.5.0 Update-3) - Not using WFM

Answer 1

Sounds like you might not have 'deployed' your test? You need to go into the Marketing Center > Test Lab > find your test and then in the Review Tab there will be a 'Deploy' option.

When you're done with your test, you come back here and click 'End Test' in the same place.

Check out the marketing operations cookbook for more detail.

http://sdn.sitecore.net/upload/sitecore6/65/marketing_operations_cookbook_sc65-usletter.pdf