I don't really have alot of experiences with xibs, but in my old project I did it this way:
static NSString *leaderBoardIdentifier = @"leaderboardCell"; //cell identifier same name as identifier in xib cell's attribute inspector
LeaderboardCell *cell = (LeaderboardCell *)[tableView dequeueReusableCellWithIdentifier:leaderBoardIdentifier];
if (cell == nil)
{
NSArray *nib = [[NSBundle mainBundle] loadNibNamed:leaderBoardIdentifier owner:self options:nil];
cell = [nib objectAtIndex:0];
}
I have my cell's xib file with h/m files. In my .h I've just connected elements from xib.
initWithStyle and setSelected methods in cell class have default code in them.