I would say so yes. Kettle is being used in a lot of use cases these days which are not typical ETL.
Examples:
At the recent PCM event in Lisbon we saw the use of PDI to manage "builds" and deployments of solutions.
Sparkl - This is a biggie. Sparkl is a plugin builder framework for Pentaho which lets you use CDE to build the UI and Kettle to do the server based work. It's very clever and I recommend looking out for the video from the Pentaho Community Meetup. When you've built your app it can be zipped up as a pentaho platform plugin and distributed on the Marketplace.
Streaming - There are various cases now of kettle behaving more like an ESB where you have an endless transformation or job processing data as it arrives.
Also Kettle 5 has a whole bunch of new plugin technology, and "extension points" so kettle is starting to become a platform in itself, in which you can do any manner of data related activities!