Email: text preview on mobile client and browser

Question

guys I'm trying to create e good html code for my newsletter. I've checked a lot of best practice but I cannot find the right tips for me.

You know: email client on mobile show the first two or three lines in the code... and due the first line is always "If you can't read this email, please click on..." etc.

I'd like to know is there's a tag or a way to choose another text to show up on the email preview when received by my customers. (of course, without changing the first line referring to the web version of the email)

Thanks a lot!

Answer 1

This is called a preheader. You would simply put that content before your 'webversion' link in your html email.

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