CGRect rect = CGRectMake(10, 72, 300, 300);
CGImageRef imref = CGImageCreateWithImageInRect([yourOriginalImage CGImage], rect);
UIImage *newSubImage = [UIImage imageWithCGImage:imref];
try this. may help u.
EDIT:
Firstly fix your image orientation: refs : https://github.com/j3r3miah/mapmatic-ios/blob/master/Mapmatic/UIImage+FixOrientation.m
then use above code to crop the Image to Specified Rect.