BingAds - how to identify if a request comes from a paid Bing Ad?

Question

I am developing an analytics tool for sites. One of it's job is to identify traffic coming from Paid Ads from Google Adwords and BingAds.

With Adwords I had an easier job since I found that if the Referrer has the gclid parameter it means that it comes from Adwords. We had very accurate results with that.

But with Bingads I seem to have an issue, since it looks like requests coming from paid Bing Ads have no specific parameter that makes me realize it's a request from BingAds.

So my question is that is there a way (similar to Adwords' case) to determine if a request comes from a Bing Ad and how to do that?

Thanks ahead! ---Steve

Answer 1

Bing Ads does not have a feature similar to auto tagging in AdWords which gives a one-click way to add the gclid parameter to all referrers. Instead you will need to use dynamic text parameters in your destination URLs.