Display the procedure exports of your service program, with DSPSRVPGM ____ DETAIL(*PROCEXP)
. You will see that the procedure name is mixed case. Now look at one of your older service programs. You will see uppercase names.
The quotes your SQL make sure that mixed case is used, and thus match the procedure name, which is case sensitive. Without those quotes, the name would be translated to uppercase, which would match your older procedures.