Yep, it's the class prefix. These are set on a per project basis, and you are prompted to set a class prefix when you start a new project in Xcode.
Here's the official word from Apple on class prefixes:
Your own classes should use three letter prefixes. These might relate to a combination of your company name and your app name, or even a specific component within your app. As an example, if your company were called Whispering Oak, and you were developing a game called Zebra Surprise, you might choose WZS or WOZ as your class prefix.
More can be found on the Programming with Objective-C: Conventions page.