Developer studio by default, for axis service, capp property is set as capp/ApplicationServer. I changed this to capp/EnterpriseServiceBus. With this change, I am able to deploy my axis services in the ESB thru carbon application
<com.xx.yyy:CCCService:1.1-SNAPSHOT>capp/EnterpriseServiceBus</com.xx.yyy:CCCService:1.1-SNAPSHOT>