This is controlled under the maven tomcat plugin section in the pom.xml through the path parameter as stated in This documentation link.
Setting the path at / will ensure you have the same behaviour of urls when you try on your PC with mvn tomcat7:run and after deployment on cloudbees. Here is the pom.xml excerpt :
<build>
<plugins>
...
<plugin>
<groupId>org.apache.tomcat.maven</groupId>
<artifactId>tomcat7-maven-plugin</artifactId>
<version>2.1</version>
<configuration>
<path>/</path>
</configuration>
</plugin>
</plugins>
</build>