I'm assuming that you developed your app in Qt Creator, and that you're not using a .qrc file.
This is the folder structure that Qt expects (left side if you launch your app from Qt Creator, right side if you launch your app by double-clicking its icon):
[Dev]\pic.jpg => [App]\pic.jpg
[Dev]\release\app.exe => [App]\app.exe
[Qt]\bin\*.dll => [App]\*.dll
[Qt]\plugins\platforms\qwindows.dll => [App]\platforms\qwindows.dll
[Qt]\plugins\imageformats\qjpeg.dll => [App]\imageformats\qjpeg.dll
---------------------------------------------------------------------
[Qt] = Folder where you installed Qt
[Dev] = Folder where you built your app
[App] = Folder where you want to deploy your app
Two common mistakes:
- If you launch from Qt Creator, make sure your picture file is in [Dev] (different folders are used for Debug and Release mode)
- If you launch by double-clicking, get rid of the "plugins" folder