In my mind this is incorrect comparing "Vuforia Text Recognition" and "OCR". Another way to phrase it is to say Vuforia platform has OCR capability. Using a similar example, one could say Adobe Acrobat has OCR capability. Vuforia is a specific proprietary platform capable to perform computer vision tasks, one of which can be OCR. OCR is a generic term (vendor-independent) that describes a computational process of converting image-based pixel data to digital characters. OCR can be implemented in different ways using different methodology and formulas (neural networks, pattern matching, statistical, etc.), and I am sure Vuforia Text Recognition came up with their own somewhat unique way, like everyone else. Now it probably can be added to list of available OCR tools (I have not tried Vuforia yet).
Ilya Evdokimov (WiseTREND)