Not too sure how or why but this is what I did and it is successfully working now, so this is just for future users who may need a similar setup to mine.
First I installed hostapd and dhcpd and made sure they were working. Next I changed '/etc/hostname' to firepi and the '/etc/hosts' and added '10.0.0.1 firepi'. Then I installed dnsmasq, and set the interface to wlan0, and finally added '10.0.0.1 firepi' to '/etc/resolv.conf'.
After a full reboot, I joined the network on my iPhone, navigated to firepi and sure enough, it worked!
Thanks to the other users for their advice and tips.