You need to call params for the :alpha_user... e.g. params[:alpha_user].
If you're using strong_parameters in Rails 4, this should do the trick:
class AlphaUsersController < ApplicationController
def create
@alpha_user = AlphaUser.new(alpha_user_params)
@alpha_user.save
end
private
def alpha_user_params
params.require(:alpha_user).permit(:email, :producer)
end
end
Notice that in your create action you are no longer referencing the params directly, but the alpha_user_params method required by strong_parameters.