you must add url scheme in your application. Go in Xcode to your target -> info->URL Types and create an url scheme like "myapp". In your app delegate implement the -canOpenUrl...
method and return yes when you want your app to launch.
On your php side, you will need to tell the browser to open the address myapp://dataTopasstoYourApplicationThatYouCanParseInTheCanOpenURLMethodInYourAppDelegate
basically you do this with some javascript like location.somethingIDontRemember... = myapp://...
or in PHP with header location
<?php
header('Location: myapp://whatYouWant');
exit;
?>