If your class is extending with Activity means use like this
Toast.makeText(ClassName.this, "Couldn't launch the market",Toast.LENGTH_LONG).show();
or
Toast.makeText(getApplicationContext(), "Couldn't launch the market",Toast.LENGTH_LONG).show();
If your Class is extending with Fragment means use like this:
Toast.makeText(getActivity(), "Couldn't launch market",Toast.LENGTH_LONG).show();