Something like this
<?php
require_once 'db_conx.php';
$Result = mysql_query("SELECT * FROM ads WHERE pid = '2'")
or die (mysql_error());
$i=0;
while($row = mysql_fetch_array($Result)){
echo "<span class='classPid' style='display:none'>".$row['pid']."</span>";
$i++;
}
if($i==0){
echo "No rows found";
}
?>