You need to convert Char to Word8 using c2w (in Data.ByteString.Internal)
Data.ByteString.Lazy.pack $ map c2w "abcd"
I wrote out the fully qualified name for pack also to guarantee using the correct one, but you can clean this up in the imports section. When I run
> :t Data.ByteString.Lazy.pack $ map c2w "abcd"
I get ":: Data.ByteString.Lazy.Internal.ByteString"
Remember that Data.ByteString.Lazy represents strings of number values (you can't even run its pack on strings, you need to supply an array of numbers "pack [1, 2, 3, 4]"), so you might actually want to use the char equivalent Data.ByteString.Lazy.Char8.