The price is retrieved through JSON: https://store.sonyentertainmentnetwork.com/chihiroview/storetree2?https%3A%2F%2Fstore.sonyentertainmentnetwork.com%2Fstore%2Fapi%2Fchihiro%2F00_09_000%2Fcontainer%2FUS%2Fen%2F999%2FSTORE-MSF77008-BASE%3FsessionCountry%3Dus%26sessionLang%3Den%26geoCountry%3DPT%26size%3D30
search for 19.99
"display_price":"$19.99"
EDIT:
Game url:
https://store.sonyentertainmentnetwork.com/#!/en-us/jogos/shadow-of-the-colossus/cid=UP9000-NPUA80677_00-SOTC000000000001
JSON url:
https://store.sonyentertainmentnetwork.com/store/api/chihiro/00_09_000/container/US/en/999/UP9000-NPUA80677_00-SOTC000000000001
Using http://jsonformatter.curiousconcept.com/ to make it easier, it seems you need to get
default_sku->display_price