I used Dependency Walker to check the Dll, and QtCreator.exe and all its dependencies are 32-bit whereas my build of qwt_designer_plugin.dll is 64-bit. I wondered if this was causing the problem so I:
- Downloaded Qt5.2.0 from http://download.qt-project.org/official_releases/qt/5.2/5.2.0/qt-windows-opensource-5.2.0-msvc2012-x86-offline.exe and install into C:\Qt\Qt5.2.0-32
- Unzipped Qwt into C:\qwt-6.1.0-32bit to create a fresh copy.
- Opened Qt 5.2.0 32-bit for Desktop (MSVC 2012), cd into C:\qwt-6.1.0-32bit and "qmake qwt.pro"
- Opened VS2012 x86 Native Tools Command Prompt and ran "nmake" and "nmake install"
- Copied C:\qwt-6.1.0-32bit\designer\plugins\designer\qwt_designer_plugin.dll to C:\Qt\Qt5.2.0\Tools\QtCreator\bin\plugins\designer
This works fine and I can now see the plugin loaded correctly and add Qwt widgets in the UI designer.