Well it looks to me like you're using the cfobject attributes for a .NET object instead of for a COM object. The cfobject tag is one of those tags where the attributes vary by action/type, like cfcontent, cffile and cfdirectory (and a bunch of others that don't immediately spring to mind).
So you need the documentation for accessing COM objects specifically, which for the latest version of Adobe's CFML engine is located here: https://wikidocs.adobe.com/wiki/display/coldfusionen/cfobject%3A+COM+object
There's a typo on the docs page, but it looks like this should work for you (although I'll admit it's been a while since I've invoked a COM object):
<cfobject
type = "com"
class = "path.to.com.Class"
name = "myObj"
action = "create|connect">
It looks like you would use action="connect"
if you have it installed as a Windows Service, or create if you want CF to instantiate the DLL, but I would guess having it installed as a service would be easier. I'm just guessing, but I think "path.to.com.Class" would be the name of the service if you're using it that way, or it would be the logical path to the .dll file if the CF server is instantiating it. If neither of those options work, then there might either be a version incompatibility if this is being moved to a newer OS, or the service might be misconfigured.
The error message from registering the DLL sounds like (and I'm guessing because I've never created a windows service DLL) it's looking for a specific class or function in the DLL in order to register it as a service in Windows and it can't find that "entry point" in the DLL (i.e. in the same way that Java will look for a "public static void Main(String args)" as the entry-point to a Java program). That may be necessary for a Service, but it's probably not necessary for a generic DLL that might be accessed and used in some other way, so it's possible this DLL might work, but not be compatible with Service registration.
So going back to your sample code, this might work:
<cfobject type="com" name="myObj" action="create"
class="C:\DocViewer\AxInterop.SHDocVw.dll">