You must use a CDATA section make sure your html tags are not misinterpreted as xliff :
<!-- messages.fr.xliff -->
<?xml version="1.0"?>
<xliff version="1.2" xmlns="urn:oasis:names:tc:xliff:document:1.2">
<file source-language="en" datatype="plaintext" original="file.ext">
<body>
<trans-unit id="1">
<source>Je suis Joe Schmoe</source>
<target><![CDATA[I am<br />Joe Schmoe]]></target>
</trans-unit>
</body>
</file>
</xliff>
After that, in your template, make sure the html is not escaped, use the raw tag :
{{'Je suis Joe Schmoe' | trans | raw }}
By the way, what the hell is this supposed to be ? <x id='1' ctype='lb'/>