By far the most likely reason that content posted by your app won't be visible to users who aren't admins of the app if is you've forgotten to make the app public - content posted by an app can only be seen by people who can see the app.
Go to the Status & Review tab of the app settings and check the value of the toggle at the top
You won't be able to make it live without a privacy policy URL and contact email address being in the app details, but otherwise you can just mark it as public