I don't know what is wrong, but have created a similar report that works. Create a new blank report, then create a dataset (from SQL Server) with following query:
SELECT 'ACME' AS firmanaam, 10000 AS indienstfirmanr, 'Doe' AS naam, 'Jon' AS voornaam, 987654 AS personeelsnr
Then add your parameter
Add a textbox to the report, with code:
= Iif(Parameters!ReportParameterPersoneelsNr.Value.Equals(String.Empty), "Prestaties " & First(Fields!firmanaam.Value, "DataSetHrm") & "(" & First(Fields!indienstfirmanr.Value, "DataSetHrm") & ")", "Prestaties " & First(Fields!naam.Value, "DataSetHrm") & " " & First(Fields!voornaam.Value, "DataSetHrm") & "(" & First(Fields!personeelsnr.Value, "DataSetHrm") & ")")
Then run the report with or without a value for the parameter: