If you are just starting with SWTBot, it's good to start with running it on Eclipse IDE(assuming you're using Eclipse).
Install SWTBot in Eclipse from update site http://download.eclipse.org/technology/swtbot/releases/latest/.
Now go to Run Configurations and find a section named SWTBot Test on left side.
Right click and create a new SWTBot launch file.
In the Main tab you can configure which class or suite or test method to execute.
You can also configure which product you want to run your tests on. It'd be more helpful to answer if you provided with how far you have gone.