You can use below function to check duplicate records and set alert/field value depending upon result set :
CheckDuplicate: function (someIdentifier) {
var value = null;
var filter = "?$select=*&$filter=(new_Identifier eq '" + someIdentifier + "') and (new_someGuidField/Id eq guid'" + Xrm.Page.getAttribute("new_someGuidField").getValue()[0].id + "')";
retrieveMultipleSync("new_EntityNameSet", filter, function (data, textStatus, XmlHttpRequest) {
if (data != null && data.length > 0) {
value = data;
}
}, null);
return value;
}