what is the difference between ga:visitors & ga:visits in GA API?

StackOverflow https://stackoverflow.com/questions/22129980

  •  19-10-2022
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Question

I am playing with http://ga-dev-tools.appspot.com/explorer/

While I found that there are ga:visitors & ga:visits.

What does the number mean for each?

Thanks,

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Solution

ga:visitors means unique visitors (i.e. "cookies" or unique browsers). ga:visits means visits. A visitor may make multiple visits in a date range. Also see this Google Analytics help page.

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