At least one of "title" or "snippet" must be non empty, so you can put the post text in the "snippet" and leave "title" blank. It shouldn't matter whether you leave "title" or "snippet" blank, the results should be the same in both cases.
The "url" field is used only for display purposes, it does not affect the results of clustering. You can leave it empty or put the direct link to the post if you plan to use it in the UI.